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Draft 2 Digital, or D2D

Draft 2 Digital is one of the sites that helps you go from ‘I can haz wordz!’ to ‘I’m a published author.’ D2D is one of two major content aggregators in the publishing world; the other is Smashwords.

A content aggregator takes your manuscript and creates a customised file or files, which then allow it to push your book to its affiliate sites, e.g. iTunes, Barnes & Noble, or Kobo. Think of it as a centralised distribution for your book to multiple sales channels. Both Smashwords and D2D do also distribute to Amazon if you want them to, although Amazon makes it very easy to set your manuscript up with them directly.

Content aggregators are particularly important if you live in one of those areas outside the United States, where reputable currency is deemed to be non-existent and we barter with trade items. Various booksellers, such as Barnes & Noble, cannot make payments to certain areas (Canada was my personal example).

However, both Smashwords and Draft 2 Digital can and do pay to PayPal, among other options, and do have an affiliation with multiple booksellers. This is to say that not only can you format your manuscript once and it goes to ten or more distribution outlets, but you get your reports in one place, and your payments in one place.

Disclaimer: I publish with Draft 2 Digital, among others.

Draft 2 Digital: the bare essentials

  • Working Internet browser
  • Word processing software, ditto functional
  • Your manuscript, ideally in .docx or other D2D-accepted format
    • If you have already formatted for Amazon, you can use your Amazon manuscript file for D2D and it will need at most minor tweaks
  • Your book blurb (back jacket text)
  • E-book cover art
    • And for the love of all the little wriggly deities, if you’re going to spend money on any one part of the publishing process, do it here. Get a professional cover designer and a professional cover. Don’t photograph your baby cousin’s finger-painting and use PowerPoint to paste your title in on top of it. Your cover is the thing online book buyers see. If that doesn’t interest them enough to stop and read your blurb and open your book, nothing else about your book matters because the buyer will never see it.
  • Your PayPal email (or other bank account set-up details)
  • Your local tax identification information – the interview is relatively painless, but you’ll need to tell them where you pay tax.

Start here

You’ll need to go and set up your D2D account. You’ve done this before at some point; you’ll need your name, a sacrificial email address, your publishing company name (which is your pen name if you haven’t created a registered company), and a password. It takes a couple of minutes, and you’re in.

Head over to the ‘My Account’ area; you aren’t quite done. Go into ‘Payment Options’. This is where you’ll need that tax identification information I listed up top.

Tell the nice D2D folks where you live and how you want to get paid. I use PayPal because it’s convenient for me, but fill your boots with your option of choice. You’ll also need to take the tax interview to either set up your tax payment in the United States, or if like me you live somewhere where beaver skins are the preferred payment method, then you tell them your citizenship, country of residence, country where you pay tax, and your tax ID for that country, and they will generate the appropriate documentation for you in their system.

Book set-up

…because that’s what we’re really here for, after all.

Click ‘Add new book’. (Pretty self-explanatory, right?). It’ll ask you to upload your manuscript. They ask for .docx, but they also accept anything MS Word-readable, and if you have a pre-formatted .epub file, they’ll take that as well.

Enter your book details – title, blurb, ISBN if you have one, etc. Select your BISAC categories. Don’t panic about this; you’re really just telling the system where your book would be displayed in a brick and mortar store. Would it be under Comparative Religion, or Fiction / Thriller? Once you’re done with that, pick some keywords. If you’ve done a lot of research into keywords for your book, good for you, you know what to do. If you haven’t, and are staring at this next hurdle in blind panic, take a deep breath. If you were searching for your book in the search bar, what’s the first word or phrase you would type in to find it? Great. Put that in. Do it again. Shoot for at least six or seven keywords or phrases, don’t repeat words that are already in your title or your BISAC selections.

Check all your fields, take a deep breath, and click the ‘Save and Continue’ option.

Cover and layout

Upload your cover. Your professionally-designed cover, please God, unless you’re a whole lot better at graphic design than I am and know exactly what you’re doing.

While that’s crunching through upload, check your chapter layout. Unless you made a real dogs’ breakfast of your MS formatting, you should see a list of entries you recognise, and which match your Table of Contents in the file you uploaded. (Please note, if you opted to upload an epub, you won’t have to go through this section; D2D will siply accept your epub formatting.)

Once the cover’s uploaded, and once you’re happy that the chapters displayed are right, click ‘Save and continue’.

Now you’re in the preview section, and this is where D2D really shines. Depending on your genre, and how you want your book to end up, you can select from a variety of pre-programmed layouts. For those of us who don’t have an epub formatting program, and know next to nothing about it, this is great because you have some limited formatting options and, best of all, you don’t have to upload a .docx and pray the epub comes out legible: D2D shows you a preview.

Pricing and distribution

Basically, D2D lets you set up shop on their site for free. They make their money (as do you) when you sell a book. They take a small amount from your book price based on some alchemy around storing and transferring your book file to the reader. All the rest is yours. Not a bad deal, compared to the pittance a traditional publisher will give you when they sell a copy of your book.

Pick your book price. Oddly enough, cheaper isn’t always better. (Yes, I am going to stand this up with some sources – patience, grasshopper.) For an average novel length (75K – 150k words, let’s say), the recommended price point for sales versus being taken seriously tends to be about $2.99 – $3.99 USD for most genres.

Who died and made me God? Here’s some articles on book pricing you can check out.

Now…hit ‘Save and Publish’.

Congratulations, you’re a published author. Go and check out your masterpiece under ‘My Books’, admire the cover design, make sure it’s going out to all the right distribution channels, and spend a moment patting yourself on the back and enjoying the moment.

Extra – read all about it!

One other thing that D2D offers that Smashwords and Amazon don’t make quite so streamlined, if they offer it at all; audio books. D2D has a partnership with Findaway Voices, whereby you get a special offer on audiobook set-up (no fees until you actually settle on a narrator).

D2D will provide you with the set-up interview, where you give Findaway a bit of additional information on your book and select the ideal characteristics for your narrator, and then you hit ‘go’ and wait for them to send you the follow-up with potential narrators to your email.

While I was spoilt in terms of audiobooks as a child by the BBC version of The Hobbit, with a full cast of voices and full sound FX, and therefore almost never bother to pick up single-voice book narrations (because I’d rather read it to myself and get the full cinematic immersion in my head), a lot of folks do like narrated books, either because of vision difficulties, lifestyle, or whatever else.

I’m trialling the system with Death is for the Living, just to see if it’s feasible.

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